RED. Physical
Positive: Physical courage, strength,
warmth, energy, basic survival, 'fight or flight', stimulation, masculinity,
excitement.
Negative: Defiance, aggression, visual impact, strain.
Being the longest wavelength, red is a powerful colour. Although not
technically the most visible, it has the property of appearing to be nearer than
it is and therefore it grabs our attention first. Hence its effectiveness in
traffic lights the world over. Its effect is physical; it stimulates us and
raises the pulse rate, giving the impression that time is passing faster than it
is. It relates to the masculine principle and can activate the "fight or flight"
instinct. Red is strong, and very basic. Pure red is the simplest colour, with
no subtlety. It is stimulating and lively, very friendly. At the same time, it
can be perceived as demanding and aggressive. |
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BLUE. Intellectual.
Positive: Intelligence,
communication, trust, efficiency, serenity, duty, logic, coolness, reflection,
calm.
Negative: Coldness, aloofness, lack of emotion, unfriendliness.
Blue is the colour of the mind and is essentially soothing; it affects us
mentally, rather than the physical reaction we have to red. Strong blues will
stimulate clear thought and lighter, soft blues will calm the mind and aid
concentration. Consequently it is serene and mentally calming. It is the colour
of clear communication. Blue objects do not appear to be as close to us as red
ones. Time and again in research, blue is the world's favourite colour. However,
it can be perceived as cold, unemotional and unfriendly. |
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YELLOW. Emotional
Positive: Optimism, confidence,
self-esteem, extraversion, emotional strength, friendliness, creativity.
Negative: Irrationality, fear, emotional fragility, depression, anxiety,
suicide.
The yellow wavelength is relatively long and essentially stimulating. In this
case the stimulus is emotional, therefore yellow is the strongest colour,
psychologically. The right yellow will lift our spirits and our self-esteem; it
is the colour of confidence and optimism. Too much of it, or the wrong tone in
relation to the other tones in a colour scheme, can cause self-esteem to
plummet, giving rise to fear and anxiety. Our "yellow streak" can
surface. |
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GREEN. Balance
Positive: Harmony, balance, refreshment,
universal love, rest, restoration, reassurance, environmental awareness,
equilibrium, peace.
Negative: Boredom, stagnation, blandness,
enervation.
Green strikes the eye in such a way as to require no adjustment whatever and
is, therefore, restful. Being in the centre of the spectrum, it is the colour of
balance - a more important concept than many people realise. When the world
about us contains plenty of green, this indicates the presence of water, and
little danger of famine, so we are reassured by green, on a primitive level.
Negatively, it can indicate stagnation and, incorrectly used, will be perceived
as being too bland. |
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VIOLET. Spiritual
Positive: Spiritual awareness,
containment, vision, luxury, authenticity, truth, quality.
Negative:
Introversion, decadence, suppression, inferiority.
The shortest wavelength is violet, often described as purple. It takes
awareness to a higher level of thought, even into the realms of spiritual
values. It is highly introvertive and encourages deep contemplation, or
meditation. It has associations with royalty and usually communicates the finest
possible quality. Being the last visible wavelength before the ultra-violet ray,
it has associations with time and space and the cosmos. Excessive use of purple
can bring about too much introspection and the wrong tone of it communicates
something cheap and nasty, faster than any other colour. |
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ORANGE.
Positive: Physical comfort, food, warmth,
security, sensuality, passion, abundance, fun.
Negative: Deprivation,
frustration, frivolity, immaturity.
Since it is a combination of red and yellow, orange is stimulating and
reaction to it is a combination of the physical and the emotional. It focuses
our minds on issues of physical comfort - food, warmth, shelter etc. - and
sensuality. It is a 'fun' colour. Negatively, it might focus on the exact
opposite - deprivation. This is particularly likely when warm orange is used
with black. Equally, too much orange suggests frivolity and a lack of serious
intellectual values. |
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PINK.
Positive: Physical tranquillity, nurture, warmth,
femininity, love, sexuality, survival of the species.
Negative: Inhibition,
emotional claustrophobia, emasculation, physical weakness.
Being a tint of red, pink also affects us physically, but it soothes, rather
than stimulates. (Interestingly, red is the only colour that has an entirely
separate name for its tints. Tints of blue, green, yellow, etc. are simply
called light blue, light greenetc.) Pink is a powerful colour, psychologically.
It represents the feminine principle, and survival of the species; it is
nurturing and physically soothing. Too much pink is physically draining and can
be somewhat emasculating. |
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GREY.
Positive: Psychological neutrality.
Negative:
Lack of confidence, dampness, depression, hibernation, lack of energy.
Pure grey is the only colour that has no direct psychological properties. It
is, however, quite suppressive. A virtual absence of colour is depressing and
when the world turns grey we are instinctively conditioned to draw in and
prepare for hibernation. Unless the precise tone is right, grey has a dampening
effect on other colours used with it. Heavy use of grey usually indicates a lack
of confidence and fear of exposure. |
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BLACK.
Positive: Sophistication, glamour, security,
emotional safety, efficiency, substance.
Negative: Oppression, coldness,
menace, heaviness.
Black is all colours, totally absorbed. The psychological implications of
that are considerable. It creates protective barriers, as it absorbs all the
energy coming towards you, and it enshrouds the personality. Black is
essentially an absence of light, since no wavelengths are reflected and it can,
therefore be menacing; many people are afraid of the dark. Positively, it
communicates absolute clarity, with no fine nuances. It communicates
sophistication and uncompromising excellence and it works particularly well with
white. Black creates a perception of weight and seriousness.
It is a myth
that black clothes are slimming. |
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WHITE.
Positive: Hygiene, sterility, clarity, purity,
cleanness, simplicity, sophistication, efficiency.
Negative: Sterility,
coldness, barriers, unfriendliness, elitism.
Just as black is total absorption, so white is total reflection. In effect,
it reflects the full force of the spectrum into our eyes. Thus it also creates
barriers, but differently from black, and it is often a strain to look at. It
communicates, "Touch me not!" White is purity and, like black, uncompromising;
it is clean, hygienic, and sterile. The concept of sterility can also be
negative. Visually, white gives a heightened perception of space. The negative
effect of white on warm colours is to make them look and feel garish. |
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BROWN.
Positive: Seriousness, warmth, Nature, earthiness,
reliability, support.
Negative: Lack of humour, heaviness, lack of
sophistication.
Brown usually consists of red and yellow, with a large percentage of black.
Consequently, it has much of the same seriousness as black, but is warmer and
softer. It has elements of the red and yellow properties. Brown has associations
with the earth and the natural world. It is a solid, reliable colour and most
people find it quietly supportive - more positively than the ever-popular black,
which is suppressive, rather than supportive. |
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